Page 63 - Forbes - Asia (April 2019)
P. 63

In order to do so, Enigma searched the Office of Man-
                                                                                   agement & Budget’s contingency plans for 109 federal de-
                                                                                   partments. It also tapped FederalPay.org for average salaries
                                                                                   and worker counts for 46 agencies. In all, it combed through
                                                                                   2,000 pages and 2 million spreadsheet rows of federal data to
                                                                                   create the tracker. From idea to launch, the effort took three
                                                                                   Enigma number crunchers a total of 36 hours.
                                                                                      The shutdown data is available free, but Enigma’s ability
                                                                                   to rapidly make sense of multiple disconnected data sources,
                                                                                   public and private, and create a customizable view of the glob-
                                                                                   al economy has attracted some of the world’s leading com-
                                                                                   panies, from BlackRock to PayPal, with many clients paying
                                                                                   more than $1 million a year for fingertip access to its insights.
                                                                                      Enigma is the brainchild of Hicham Oudghiri and Marc
                                                                                   DaCosta, best friends since they met 16 years ago as under-
                                                                                   graduates at Columbia University, where they studied philos-
                                                                                   ophy. Their startup organizes information from thousands of
                                                                                   sources around the world into a single, fully linked interface.
                                                                                   “People know how the internet works and how to log users
                                                                                   and serve them cookies to suggest products on Amazon. That
                                                                                   problem is solved. What we’re doing is building a model of
                                                                                   the real world,” says Oudghiri, 34. His cofounder, DaCosta,
                                                                                   34, adds, “This isn’t just about a faster microprocessor or bet-
                                                                                   ter statistics. Enigma is a knowledge graph of what’s going on
                                                                                   in the economy.”
                                                                                      Oudghiri and DaCosta’s journey into data mining began
                                                                                   after the financial crisis of 2008. DaCosta was doing graduate
                                                                                   work in the cultural anthropology of data at the University of
                                                                                   California, Irvine, while Oudghiri was managing renewable-
                                                                                   energy projects for BCME Bank in Morocco. Both were curi-
                                                                                   ous about explaining the world in light of the global disrup-
                                                                                   tions going on. So they reunited and began to organize sets of
                                                                                   publicly available data, starting with Federal Aviation Admin-
                                                                                   istration flight logs. They soon discovered a trove of valuable
                                                                                   information hiding in plain sight—buried in government
                                                                                   logs, university research publications and arcane business fil-
                                                                                   ings. If they could collect, scrub, organize and analyze it, they
                                                                                   thought, it might produce a near real-time rendering of the
                                                                                   macroeconomy.
                                                                                      In 2011, Oudghiri and DaCosta formed Enigma and
                          ow much did the federal government shutdown              went to work amalgamating public data, mostly from gov-
                          cost? After 35 days of deadlock, $6,354,845,148 in       ernment sources such as the Census Bureau, the Feder-
                          wages had gone unpaid to 747,573 federal employ-         al Communications Commission, and the Internal Revenue
              Hees. Every second that ticked by added $2,118 to                    Service, as well as records from the Customs & Border Pro-
              the figure. Some staffers were furloughed; many more worked          tection agency (CBP) and building permits, and putting it
              without pay. At the Department of Homeland Security, for ex-         together as a single source. They also became experts in un-
              ample, some 245,405 employees were unpaid and 32,706 fur-            covering complex, hard-to-find information. For instance,
              loughed. At the U.S. Treasury, 36,309 workers were furloughed        using Freedom of Information Act (FOIA) requests, Enigma
              and 82,336 worked unpaid. At the Environmental Protection            taps the CBP’s Automated Manifest System to track every
              Agency, 52% of its staffers worked without compensation.             container ship that arrives in the U.S., including the im-
                 Getting a handle on the magnitude of this disruption—as           porter and port of call. From the National Fire Incident Re-
              well as its granular details—was no small feat. A little-known       porting System, Enigma retrieves the cause and location of
              New York City fintech company named Enigma tabulated the             every fire in the U.S. To cover energy, Enigma leans on oil-
              rising costs in real time on a website it threw up called Gov-       well data from the Railroad Commission of Texas, founded
              ernment Shutdown 2018–2019.                                          in 1891 to establish tariffs.




                                                                                                                           APRIL 2019    FORBES ASIA     |     59
   58   59   60   61   62   63   64   65   66   67   68