Page 344 - (DK Eyewitness) Travel Guide: Japan
P. 344

342      TR A VELERS ’  NEEDS


                                               displays of noodles, tofu,
                                               kamaboko (fish-paste products),
                                               tempura, sashimi, and bento
                                               (prepared lunch boxes). Under
                                               the same roof as the
                                               supermarket may be a florist,
                                               bakery, dry cleaners, and
                                               drugstore (kusuriya).
                                                 Kinokuniya and Meiji-ya
                                               supermarkets specialize in
                                               high-quality imports. At the
                                               other end of the scale, Jusco
                                               offers economically priced store-
                                               brand goods with an emphasis
                                               on recycling and environmental
       An elegant display of watches in the window of Tokyo’s Wako store  concern. Hundred Yen shops sell
                                               house hold goods, stationery,
       Department Stores
                           regarded by many as the most   toys, cosmetics, and batteries –
       Japan’s mainstream department   elite department store in Japan,   all at ¥100. Ito-Yokado, Seiyu,
       stores often fulfill a remark able   sells expensive jewelry, lingerie,   and Daikuma cater to families;
       number of functions, housing   and acces sories. At the other end  outlets like Aoki and Konaka
       ticket agencies, art galleries, and   of the scale, Seibu’s Parco caters   specialize in men’s suits. Being
       currency ex changes, alongside   to the affluent youth market,   cheap, cheerful, in strong
       a huge range of consumer goods.  housing new-wave fashion and   competi tion, and often near train
       Some stores are built over or   the full range of contem porary   sta tions, they are always packed.
       enclose major train stations,   arts all under one roof.
       resembling a city in micro cosm.     Restrooms are often luxuri-
       The early depato (department   ously appointed with areas for   Arts and Crafts Centers
       store) developed out of Edo-  feeding and changing babies.  Arts and crafts are held in
       period kimono suppliers, with           equally high esteem in Japan.
       stores such as Takashimaya and          A finely lacquered comb is
       Mitsukoshi leading the way.   Shopping Malls and   therefore regarded with as
                           Arcades
       Others were rooted in the               much respect as nihonga
       fortunes of industrialists seek ing   A Japanese city is not a    (traditional Japanese
       in patriarchal fashion to meet   city without its fair share   painting). Nowhere
       the needs of the masses.  of malls and arcades.   else in the world can
         Most major stores are laid    Many date from the   such a wealth of
       out in a similar fashion. Food –   postwar period and,   techniques and
       together with rich pickings of   being generally   genuine appre ciation
       free samples – is usually located   located in downtown   of this labor-intensive
       in the basement; the first floor    areas, are old-   work be found. There
       is often given over to candies,   fashioned in style    Imaemon pottery from   are 2,000 potters in
       cosmetics, or accessories;   and appearance.   Arita in Kyushu  Tokyo alone, and all
       restaurants serving a range of   Nevertheless they are   make a living.
       different cuisines tend to be on   where most people eat    Bamboo has a huge number
       the top floor; playgrounds for   and play pachinko (see p101)    of tradi tional uses, and it is
       small children are often on the   in between routine shopping   still used for brushes, bas kets,
       roof. In between are fashion,   and bargain hunting.
       furniture and furnishings,     Adjoining Senso-ji Temple
       electrical goods, kitchenware,   in Tokyo (see pp90–91) is an
       kimonos, and traditional crafts,   old-fashioned arcade of shops
       even pets. Customers tend to   selling a mixture of tourist
       ride to the top by elevator and   souvenirs and quality tradi tional
       then descend by escalator,   crafts. In Osaka, Umeda
       browsing and buying en route;   Underground Arcade is famed.
       Japan calls this the “shower
       effect.” Sales are held in spring,
       summer, fall, and winter, and   Discount Stores and
                           Supermarkets
       there are addi tional special
       discount events.    In many respects, supermarkets
         The really top-notch depart-  are the same in Japan as
       ment stores are more special-  elsewhere. A few sections and
       ized. Matsuya is associated with   products may seem strange and   Goods on display in a basketware shop in
       upscale fashion brands. Wako,   exotic, such as the extensive   Yufuin, Kyushu




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