Page 278 - (DK) The Business Book
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                                         E-COMMERCE IS


                                         BECOMING MOBILE


                                         COMMERCE


                                         M-COMMERCE









          IN CONTEXT

          FOCUS                                 Buying and selling
          Mobile commerce                        on the Internet               …but so has the market
                                                                                  for web-enabled
                                               (e-commerce) has
          KEY DATES                                                                smartphones.
                                               grown enormously…
          1983 US inventor Charles
          Walton patents the first radio
          frequency identification (RFID)
          device, paving the way for
          m-commerce and near field
          communication (NFC).
          1997 The first m-commerce
          transaction takes place in           E-commerce is                      The Internet is now
          Helsinki, Finland, with the        becoming mobile                      accessed by mobile
          installation of two Coca-Cola          commerce.                      devices more often than
                                                                                  by desktop devices.
          vending machines that accept
          payment via SMS.
          1999 The first national
          commercial platforms for
          m-commerce are launched:
                                                he term e-commerce        M-commerce works in a similar
          i-Mode in Japan and Smart
                                                (electronic commerce)     way to e-commerce, with websites
          Money in the Philippines.
                                         T refers to all buying and       and apps adapted or originated for
          2007 Nokia launches its first   selling done on the Internet.    mobile and handheld devices. It can
          commercial NFC-enabled         M-commerce (mobile commerce)     also include direct carrier billing,
         cell phone.                     specifically involves transactions   when purchases can be added to a
                                         that are made through a mobile   cell-phone bill. Another function is
         2011 The Google Wallet app      telecommunications network.      tap-to-pay, where a customer
         enables stored credit card      These transactions can range from   makes payments using a mobile
         data to be used for purchases   the small, such as making an eBay   device that has been installed
         via a cell phone.               purchase, to the potentially huge,   with credit card information via
                                         such as trading stocks and shares.   a program such as Google Wallet.
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