Page 317 - (DK) The Business Book
P. 317

DELIVERING THE GOODS         315

        See also: Stand out in the market 28–31   ■  Gaining an edge 32–39   ■  The value chain 216–217   ■  Forecasting 278–79   ■
        Kaizen 302–309   ■  Feedback and innovation 312–13


                                         when senior management is clear
                                         about what they hope to achieve
                                         from it. A clear set of objectives will
                                         help the IT designers to produce a
                                         system that effectively benefits the
           To err is human—and to        end user. Features that are not        As a rule, software
           blame it on a computer is     needed add to the cost of the       systems do not work well
                even more so.            project, and, in all probability,    until they have been used,
               Robert Orben              make the system less usable.       and have failed repeatedly,
              Comedy writer (1927– )        In Australia in 2005, a plan was    in real applications.
                                         introduced to improve productivity      David Parnas
                                         of traffic police by getting them to   Canadian software engineer (1947– )
                                         spend more time on the road, and
                                         less in the office. State governments
                                         equipped police cars with relatively
                                         inexpensive Automatic Number
        eliminating favoritism, the airline   Plate Recognition (ANPR) cameras.
        will improve morale, which should   Real-time information collected by
        have a positive effect on customer   police cars was fed, on the road, into   know why the new IT system has
        service, and eventually boost    the national database—CrimTrac.   been introduced, have a clear vision
        revenues. Air India also anticipates   The system made policing more   of the benefits of the system, and
        that CMS will enhance safety by   efficient because officers could use   receive adequate training. In some
        improving the company’s ability to   CrimTrac to identify, and pull over   organizations systems might fail
        meet strict international regulations   immediately, stolen cars or vehicles   because there is resistance to
        relating to working hours.       that had not been taxed or insured.   change—employees may fear
           However, not all new IT projects                               losing expertise, or even their jobs.
        are successful. US investment bank  Factors for success           To overcome this, management
        JP Morgan lost $6 billion in 2012   A new IT project also needs to be    needs to communicate openly and
        because a new IT program,        a shared vision. Customer-facing   honestly about why the new IT
        designed to help traders assess the   and factory-floor employees should   system is needed. ■
        risks of holding a range of financial
        derivatives, failed to work properly.

        Managing change
        So, how can big IT projects be
        best managed in order to achieve
        progress, rather than disaster?
        In 2005, research carried out by
        Lancaster University in the UK
        established that the chances of
        successfully implementing a new
        large-scale IT project increase


        Police cars in many countries run
        Automatic Number Plate Recognition
        (ANPR) software. Suspicious vehicles
        are checked immediately and can be
        intercepted without delay.
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