Page 68 - (DK) The Business Book
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66   INTRODUCTION
























               rowth from a small start-up   the most of their talent. In other   Mintzberg noted that none of these
               to a large multinational   words, leadership is about creating   roles is exclusive or privileged.
        G company cannot be              capacity in others. It is about   Leading well often involves shifting
        achieved without leaders who are   imagining the future, determining   seamlessly between leadership and
        passionate about their business   strategic direction, and aligning   management, and knowing when,
        and who are inspirational to their   the organization and its people to    contextually, each role is most
        staff. Leading a business is, at its   a particular vision.       appropriate to adopt.
        core, about harnessing the power                                     Creating the organizational
        of people.                       Leaders and managers             capacity for continued success also
           One popular business aphorism   The very best leaders, as Steve   means putting together teams and
        claims that “there are no business   Jobs said, “put a dent in the   managing talent. An effective team
        problems, only people problems.”   universe.” These leaders are not   is a powerful thing. Individuals
        Managing people is not easy; every   bound by convention; they are able   perform better in teams; they are
        organization is a collection of   to think outside the box, embracing  more productive and more
        individuals, each with their own   one-of-a-kind ideas that disrupt the   innovative. Teams can also be self-
        philosophies, vulnerabilities,   status quo in their favor. In today’s   managing; individuals support
        drives, strengths, and weaknesses.   hypercompetitive markets, the   each other and strive not to let the
        Effective leadership embraces    leaders we celebrate do not only   team down. Effective teams require
        these differences and creates a   outthink, outsmart, and outcompete   less supervision and less direction
        culture in which people can make   their rivals, they disrupt entire   than individuals, and performance
                                         industries. They change the game.  is guided by group norms, not by
                                            Rarely, though, do leaders    one individual’s expectations.
                                         achieve greatness alone. Leaders    It is not surprising, then, that
                                         rely on managers. While leadership   great organizations recognize the
                                         is about vision, management is   value of teams. Google, for example,
           Good leadership consists      about process, planning, budgeting,  designs workstations so that staff
          of showing average people      structuring, and staffing—tasks   can easily collaborate. “Hangout
             how to do the work of       that help an organization to keep   spaces” are adorned with funky
               superior people.          doing what it does. In The       furniture and supplied with food to
              J. D. Rockefeller          Manager’s Job (1975), Henry      allow teams to work and socialize.
                                         Mintzberg identified three broad   Leaders at Google want employees
            US industrialist (1839–1937)
                                         management roles: informational   to interact; they recognize that by
                                         (managing by information);       encouraging teamwork, employees
                                         interpersonal (managing through   enjoy greater job satisfaction and
                                         people); and decisional (managing   creativity, and as a result,
                                         through action). Importantly,    innovation rises. To the benefit of
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