Page 140 - Vogue - India (January 2020)

in
Sasha Skoda
HEAD, WOMEN,
THE REALREAL
VINTAGE OF THE FUTURE:
“Searches for vintage fashion are up 150
per cent this year alone. There is a drive
towards the timeless, a desire to bring
back classic staples like the Hermès ‘Kelly’
bag or a vintage Cartier watch.”
THE NEW APPEAL: “In the age of
social media and infl uencers, there’s a
desire to make a trend your own.”
LUXURY VS VINTAGE: “Stella
McCartney said it best in her February
interview with US Vogue: ‘It’s the biggest
compliment for your product to have an
afterlife. To me, that’s luxury.’ Brands that
are made well will have multiple lives. Not
only is that a testament to their quality, it’s
also good for the planet.”
VALUE FOR YOUR VINTAGE:
“Look for investment pieces—timeless
styles from luxury brands like Cartier,
Hermès or Louis Vuitton, that are known
to hold value over time. That way, should
you decide to resell an item in six months
or six years, you know you’ll make a
signifi cant amount back on your original
investment.”
CURRENTLY TRENDING: “Between
logomania and a ’90s resurgence, we’ve
seen a spike in demand for Prada nylon,
Dior saddle bags and Fendi baguettes.
We’ve also seen a boost for original
era pieces, with rising demand for ’70s
Celine after Hedi Slimane referenced
those designs in his latest show, as well
as classics like the Dior ‘Malice’, Fendi
‘Mama’ and Louis Vuitton ‘Pochette’,
which are starting to rise in resale value.”
140 VOGUE INDIA JANUARY www.vogue.in
THE BEARERS
These resale websites show you how to get
the most value for your vintage buys
Sophie Hersan
CO FOUNDER AND
FASHION DIRECTOR,
VESTIAIRE COLLECTIVE
VINTAGE OF THE FUTURE:
“Iconic, timeless pieces such as the
Hermès ‘Kelly’, the ‘Classic’ Chanel, the
Louis Vuitton ‘Noé’, YSL blouses and
timepieces from the likes of Rolex.”
THE NEW APPEAL: “Large
international exhibitions by fashion houses
such as Dior and Yves Saint Laurent have
furthered our interest in brand history
and heritage by showcasing their archival
collections.”
VALUE FOR YOUR VINTAGE: “A
unique and historical piece from YSL,
Chanel or Dior will always be highly
valuable. The vast majority of fashion
houses take inspiration from archives.
With a focus on their own heritage and
DNA, existing designers from brands
such as Fendi, Dior and Celine are
re-editing key designs from the past,
instantly increasing the value of their
vintage pieces three or four times over.”
CURRENTLY TRENDING: “There’s
a strong interest for bold gold jewellery,
big shoulders and early street wear.”
Arun Gupta
CO FOUNDER AND
CHIEF EXECUTIVE,
GRAILED AND
HEROINE
VINTAGE : “Vintage is in the eye
of the beholder. For some it is anything
last season, while for others it is defi ned
by items that are over a decade old. The
important thing to note is that no matter
how someone defi nes ‘vintage’ clothing,
it does not mean that the garment is past
its prime.”
THE NEW APPEAL: “With the
growing interest in sustainability, not to
mention the eternal desire to fi nd a good
deal, we imagine vintage shopping is only
going to get bigger.”
LUXURY VS VINTAGE: “Grailed
and Heroine have been fi ghting against
a narrative that ‘used’ or ‘second-hand’
clothing isn’t sexy. The rise of archive
culture and sustainability, which I believe
we’ve had a direct hand in, has helped
turn the tide, so we have benefi tted from
a more educated consumer—the kind who
knows that the best deals and pieces are
often found on the secondary market.” ■