Page 141 - Vogue - India (January 2020)

arresting, ranging from deeper shades of
OFCONTEMPORARYCUTS emerald green and navy blue to softer hues of
ivory and champagne.
In March this year, Julie showcased her
ANDCOUTURECOLLECTIONS collection at the FDCI India Fashion Week

Fashion designer Julie Shah’s latest collection, The with Bollywood actor Rakul Preet Singh being
the showstopper. She has also showcased her
High Noon Affair, sees a seamless blend of traditional ensembles at Lakmé Fashion Week. With

and modern silhouettes in ensembles that are perfect an ability to craft outfits that are modern
yet elegant, with touches of tradition, it’s no
for the wedding season wonder that Julie’s clientele boasts several

fashionistas, including, among others, Vaani
Kapoor, Kiara Advani, and, Prachi Desai.
Every girl dreams and luxe festive wear. Envisioned for the Julie’s clothes are also available at Aza
of her wedding day. modern bride, Julie’s collection features her online, Aashni & co, Pernia Pop Up stores
And for a bride, signature designs in contemporary silhouettes. across India, Ogaan, Agashe, Vesimi Dubai,
there is nothing more Think dramatic ruffles, intricate embroidery Anahita and Elahe.
important than her and fluid outfits that spell feminine charm.
wedding outfit. While With innovative styles for brides who like
nothing beats the contemporary outfits that reflect an Indian Julie, Ground Floor, Krishna Chambers,
traditional red sari or essence, the ensembles from her new Opp SNDT College, Next to
lehnga, an increasing collection are a transition from traditional American Centre, New Marine Lines,
Mumbai – 400020.
number of brides wedding wear to haute designs flaunting For more information call
are choosing to experiment with their bridal avant-garde styles. +91(0)8450925506 and
ensembles for their special day. And to appeal Whether it’s a bohemian gown, an elegant +91 9769239704 or follow
to the sensibilities of today’s bride, designer ruffle sari or a simple anarkali, floral prints, @juliebyjulieshah on Instagram
Julie has launched her new collection, The sheer panelling, appliqué work and hand
High Noon Affair. While the clothes from embroidery seem to be in trend for bridal
the collection are perfect for brides, Julie’s outfits. In keeping with the boho vibe, Julie’s
ensembles are also apt for bridesmaids, the latest collection offers everything from
bride’s sisters or her best friends. beautiful tiered shararas, flared jumpsuits
The luxury apparel brand, JULIE by Julie and pleated gowns to cocktail dresses and
Shah boasts a wide collection of prêt wear, embroidered playsuits, with subtle hints
evening wear, bridal couture, resort wear of glamour. The colour palette is equally