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20 COMP ANIES
JÜRGEN BRAUN
CEO - KIKU GMBH
Mr. Braun, first of all, when and how did the
KIKU apple reach your hands?
It was November 1990, when my fa-
ther travelled to Japan looking for strains
of Fuji and he found this beautiful strain,
which strucked into his glance because of
it was more colored and striped. His taste
was super. So, he brought it to Italy, he cul-
tivated the first treed and after some years
of evaluations he chose the better type
and invented the Kiku Trademark.
Ever since you started marketing KIKU,
you have not stopped exporting it to new
markets. What’s the presence of KIKU
around the world today?
When I entered the company in 1999 we
“WE FOCUS ON HAPPY CONSUMERS, SATIS- were selling fruits. It was a kind of testing
our strategy. But since then, the things have
FIED RETAILERS AND FAIR PAID GROWERS” changed. We no more sell apples. We are
the owners of the trademark and we license
the marketers around the world. We count
26 licensed partners in U.S.A, South Amer-
ica, South Africa, New Zealand and Europe
Breeding an innovative apple and making profit of it is a and through them we bring the KIKU apples
complicated and difficult process but as KIKU proves, it to 150 countries all over the world.
can be successful as well. Mr. Jürgen Braun, CEO of KIKU
GMBH explains what makes KIKU apples so popular and Greece is another country where KIKU
apples are marketed. Have you been
makes a flash presentation of the other branded products satisfied with the collaborations you have
of his company. developed in Greece?
We are very happy with our partners
FROUTONEA 2021-22
