Page 22 - FROUTONEA_UK_21-22

22 PRODUCTS

KIWIS

EACH NEW YEAR IS BETTER THAN THE PREVIOUS ONE!

Great raise of the exports’ value was recorded in 2020, in spite of the lower exported vol-
ume compared to the last season, proving that the Greek kiwi is dominating the interna-
tional markets.

he Greek kiwi sector is getting stron- have achieved to reach more than 70 coun- The expansion of the exports
Tger and stronger and this is a fact! The tries all over the world, while they grow
Greek kiwis are expanding their presence their presence in the non-EU countries was triggered by the rise
in new markets while they are gaining pop- and other overseas far destinations. Italy of the production during
ularity in already conquered markets. The and Spain are the king and the queen of the the last 15-20 years,
slight decreased exported volume in 2020 greek exports list, as they absorb the big-
compared to 2019 (-3.47%), did not wor- ger quantities. In addition to EU markets, while everything shows
ry anyone, as this decrease brought an im- Greece has strengthened its presence in that the Greek kiwi sector
pressive increase in exports based on val- China, Malaysia and Singapore, although
ue, of the order of 18.41 %. the operations with the last two destina- will follow the same
As a consequence, kiwi cultivation, tions is less. route during the next years
which is almost entirely concentrated in Finally on the “other side” of our planet”,
the north of Greece, expands every year at the North American coast of the Atlan-
and, vice versa, this expansion provides tic, the export prospects are more brilliant.
exports with more fruit, in which sales to Greek exporters are shipping kiwis to the
Spain stand out. “expensive” markets of the USA and Can-
ada for many years, since the intimate ties
Great outcomes in Italy and Spain that hold for decades the entrepreneurs’
Despite the final data for 2021 are not communities of Greece and USA favor op-
fully available, it is a fact the Greek kiwis erations.

FROUTONEA 2021-22