Page 54 - FROUTONEA_UK_21-22

54 PRODUCTS

STRAW

BERRIES

CONQUERING THE MOST DEMANDING MARKETS!

Strawberries maintain a leading role in Greek fresh produce exports, and they constantly
expand their presence in the Western and Central European countries, with the demand
getting higher and higher each year in international markets.

he reputation of Greek strawberries course consumers.
Tis well established abroad for years Regarding the composition of the vari-
now, with the introduction of the product in eties of the plants, Victory and Fortuna are
even more demanding markets, that was now the mainly cultivated varieties, while
made really fast. This excellent course of Camarosa and other varieties have a re-
Greek strawberry exports during the last As it is well known, strained presence in the greek strawber-
few years, is therefore leading to the ex- Eastern European countries ry greenhouses.
pansion of the land that is cultivated year and Russia, are very fond
by year. International markets
of Greek strawberries As it is well known, Eastern Europe-
More production each year for their superb taste and an countries and Russia, are very fond of
The cultivation of strawberries is main- Greek strawberries for their superb taste
ly located in the area of Nea Manolada in as a result of that they and as a result of that they absorb the ma-
Peloponnese. That is undoubtedly the absorb the majority of Greek jority of Greek strawberries that are ex-
center of the production of strawberries in strawberries that ported from Greece. But the Greek ex-
Greece. Since 2005 there has been a sta- porters having turned their glance to the
ble, annual increase of the cultivated ar- are exported from Greece Western Europe they implement all the
ea from 200 hectares to over 3,000 hect- necessary quality and safety standards
ares in 2020. That fact could be described in order to conquer these markets as well.
as a small “wonder”! This of course was In fact, this year more exports were made
due to the significant business initia- around Europe, while more and more re-
tives that were taken and that eventual- tailers from Central and Western Europe-
ly helped Greek strawberries be welcomed an countries start to express their interest
by European markets and widely accepted for the Greek strawberries.
by European wholesalers, retailers and of

FROUTONEA 2021-22