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56  COMP ANIES

































          DIMITRIS TAKTIKOS


          OWNER OF TAKTIKOS SA



                                             "GREEK STRAWBERRIES HAVE THE
          Mr Taktikos, could you please give us an
          overall view of the strawberry   sector in
          Manolada?
           Well, the season of strawberry in Mano-  BEST QUALITY CHARACTERISTICS"
          lada of Ilia usually starts in November. In
          total, about 90 million strawberries are
          planted in the area. Of these, about 15 mil-  TAKTIKOS S.A. is a company that specializes in the production
          lion are Fortuna, 40 million are Victory and   and packaging of strawberries since 1970. According to Mr.
          the rest are Camarosa, Rociera and a few
          others with very limited plantings. A signif-  Dimitris Tactikos, Owner of Taktikos SA. the Strawberry branch
          icant difference from previous years is that   in Manolada is dynamic and the Greek strawberries have com-
          while Camarosa once accounted for about   parative advantages over the Spanish ones.
          3/4 of production, today it represents less
          than 1/4.
          How can the fact that some Central European   ously towards the summer, increases this   traders, as Greece's climate is more favor-
          countries, such as Germany, have set some   variety of products. However, in Greece   able for strawberry cultivation and, indeed,
          bases for expanding their production   lots of plantings take place  in places and   some varieties while grown in both Greece
          calendar, affect you?              in ways that may further expand the Greek   and Spain, may have here 4-5 degrees brix
           Such moves increase competition. Until   strawberry calendar.        more.
          Christmas, there are many Mediterranean
          and Central European countries that bring   Is the Greek Strawberry Sector, the way it   Which are your plans about the future?
          their products to the Market, but the total   is today, competitive in Western European   Taktikos SA experiences a constant
          quantities are small and easily transport-  markets?                  growth and we are determined to contin-
          ed. From March to May, however, only the   The Strawberry sector in Manolada is   ue on this route. We own almost 100 ha of
          production of Greece, Italy and Spain goes   constantly growing and can go very far. I   strawberry plantations and our plans are
          far beyond the current one. Expanding the   believe we have all the perspectives to   to expand these plantations by 15-20%
          production of countries like Germany, obvi-  enter the markets dominated by Spanish   each year.



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