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Department of MBA, REC




            REFERENCES

            1.  H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing 2005.
            2.  Jim Catheart, The Eight Competencies of Relatioship selling, Macmillan India, 2005.
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            3.  Assel, Consumer Behavior, Cengage Learning, 6  Edition.
            4.  Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007.
            5.  Francis Buttle, Customer Relationship Management : Concepts & Tools, Elsevier, 2004.
            6.  Zikmund. Customer Relationship Management, Wiley 2012 .
            7.  Mohammed Hp/Sagadevan.A Customer Relationship Management- A step by step approach, Iedition.
            8.  G.Shainesh, J.Jagdish N Seth. Customer Relationship Management.






































































            Curriculum and Syllabus | Master of Business Administration | R2017                 Page 46
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