Page 21 - REC :: MBA CURRICULUM AND SYLLABUS :: R2019

Subject Code Subject Name (Laboratory course) Category L T P C
BA19108 Business Communication EEC 0 0 4 2

Objectives:
 To enable learners to acquire basic proficiency in workplace communication.
 To enable learners to acquire basic proficiency in workplace communication.
 To achieve presentation skill to put across views and ideas before individuals and group.

UNIT-I Principles Of Communication: Basic Principles of communication: Introduction, Understanding 9
Communication, the Communication Process, Barriers to Communication, Importance of
Communication in the Workplace. Writing Practice: Greeting cards, accepting and declining
invitations, congratulating, conveying information. Oral Practice: Extempore speech.

UNIT-II Employment Communication: Basic Principles of communication: Introduction, Understanding 9
Communication, the Communication Process, Barriers to Communication, the Importance of
Communication in the Workplace. Writing Practice: Greeting cards, accepting and declining
invitations, congratulating, conveying information. Oral Practice: Extempore speech.

UNIT-III Work Place Communication: Types of Business Communication - Communication Network in 9
Organizations – communication within and outside organisation – Meetings – Reports –
Proposals – memorandums etc., Writing Practice: Minutes of meeting – different kinds of
reports – Business or project report – Oral Practice: Presentation of entrepreneurial project
proposal, Panel discussion on business issues.

UNIT-IV Digital Communication: Digital age communication – advantage and disadvantage of digital 9
communication – Types of Digital communication: Television, radio, intranet, web pages, blogs,
social media. Writing Practice: e-mail writing, Interpretation of data (charts and tables),
Journals and publications, Oral Practice: Advertising, presentation of YouTube life-skill videos.

UNIT-V Interpersonal Communication: Interpersonal communication: Workplace etiquette - 9
persuasive interactions – negotiations – appeal - successful GD techniques. Writing Practice:
Responding to clients and superiors – creating business flyers. Oral Practice: Brainstorming,
PPT presentation, Group discussion.

Total Contact Hours : 45

Course Outcomes: Learners will be able to :
 Understand the importance and barriers of communication.
 Prepare themselves ready for any kind of job interviews.
 Comprehend workplace communication and able to write official documents.
 Gain familiarity and necessary expertise in digital communication.
 Gain familiarity and necessary expertise in digital communication.

Reference Books(s) / Web links:
Raymond V Lesikar, John D Pettit, and Mary E Flatly, 2009. Lesikar’s Basic Business
1 th
Communication, 11 ed. Tata McGraw-Hill, New Delhi.
th
E.H. McGrath, S.J. 2012, Basic Managerial Skills for All. 9 ed. Prentice-Hall of India, New
2
Delhi.
3 Richard Denny, ‘Communication to Win; Kogan Page India Pvt. Ltd., New Delhi, 2008.
Courtland L. Bovee, John V. Thill and AbhaChatterjee, Business Communication Today, Pearson Publications,
4
New Delhi.

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