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At UXPin, we’re trying to be as agile as we possibly
can. We launch new versions of our user experience
design app every couple of days. Some features stay
with us for good, some are killed soon after the launch,
and some are improved in time to meet our (and our
users’) expectations. We accept constant change and a
never-ending quest for improvement. Let me explain
the basic tenets of our approach and tell you how to use
it in your startup.
the goLden ruLe
When I used to work as an in-house UX manager,
my UX team had one golden rule: “a designer never
leaves a project”. We meant that the launch of a new
product/feature doesn’t authorise anyone to have a
crazy celebration. No champagne, no running about
naked, no dancing around. There’s nothing to drink
to or jump for joy. launching a product is just an
opportunity to measure your users’ behaviour, learn
from it and optimise the design. It’s a time for crucial
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