Page 105 - ux-design-for-startups-marcin-treder
P. 105
UX designers always try to influence the behaviour of
users and improve their experience. That’s the ultimate
goal. We succeed if the users succeed in using our
product and their experience is magnificently good.
Our golden rule was meant to constantly remind
ourselves about two things:
1. A UX design is only as good as its measured
performance
2. Optimisation is constant. We just postpone it when
the costs are higher than the assumed gain.
Interestingly, this approach proved itself to be even
more important in a startup than in an established
company. Accepting the constant effort to improve the
user experience is a ‘make it or break it’ factor for every
young organisation. UXPin would never have survived
its initial stage if not for constant measurement and
optimisation.
Most entrepreneurs I know are not eager to accept
geT iT opTimised 105
