Page 106 - ux-design-for-startups-marcin-treder

this. We all live in an extraordinarily tough and

stressful environment. When we launch a new product

or feature, we’re chasing our dreams. We believe that

from now on, finally, everything will be just fine.

Usually, it isn’t. In many cases, nothing changes after

a launch. In some situations, things might even get

worse. You must be ready for this, have the knowledge

to improve your situation, and convert losses into

gains. Remember, as an entrepreneur, you must

be goal-oriented, not relief-oriented. Relief after

deploying code to production servers is not a success: a

change in metrics is.

I know this is hard. Startups are hard. Startups that

care for user experience are even harder.

But don’t worry: what doesn’t kill you, makes you

stronger. Constant improvement of your users’

experience will lead you to overall success. It might not

happen overnight, but consistency will pay off.

106 geT iT opTimised