Page 108 - ux-design-for-startups-marcin-treder
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focused on user experience, it doesn’t. If users fail to
use a certain feature, it doesn’t work. It just works
technically – and technically is not nearly enough.
Technically this car is fine, but actually it might fail to provide a great driving experience
(Image: http://www.flickr.com/photos/sahlgoode)
Most successful startups are not in the programming
business: they are in the ‘creating a great user
experience’ business. So work until your startup will
actually enable users to succeed – and beyond.
108 geT iT opTimised
