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Could it be easier? Don’t think so – I’ve done Skype
research dozens of times and I have only positive
experiences. Try it!
systematic surveys
When you have all your guerrilla research methods
in place, it’s time for creating a systematic way of
gathering large amounts of feedback. This is an
important addition, which is much closer to proper
research methods than guerrilla style usability testing
and customer interviews.
Why? First of all, systematic surveys are, well,
systematic. You can see how any changes made in a
product affect the survey answers of your users. Every
gathered reply is placed in a specific place in time. It’s
ongoing, unstoppable research.
What’s more, you have a chance to reach out to a
statistical representation of your target group. You can
easily gather dozens of results and sum them up using
statistical analysis.
geT To know your users 47
