Page 43 - ux-design-for-startups-marcin-treder

First of all, accept the fact that people may be scared

of your research. Give them confidence and treat them

like experts in the field. Say clearly that the results of

the tasks don’t matter; what matters is their opinion.

Encourage them to speak aloud while performing tasks

and justify this by the fact that you need to know what

they’re thinking while interacting with the product.

Don’t let them blame themselves if something goes

wrong. Let this experience be pleasurable.

record the session

Record the screen (in the case of mobile app testing

- a whole mobile), the face and voice of your research

participants. It’ll let you easily assess what was going

on during the interaction.

analyse the results immediately

Always take some notes during the study. Write down

only catchwords, which will help you remind yourself

of a specific situation and won’t take too much time

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