Page 54 - ux-design-for-startups-marcin-treder

In my experience, only two things are certain in all

these discussions: they are boring and they are futile.

You don’t need to engage in them to design a stunning

user experience. Most probably you even shouldn’t.

The best designers (judging by the results!) that I know

are not bothered by the above-mentioned battles.

They are agnostics on the subject of which design

technique is the holy grail of design. The best designers

I know are strategists. They thoughtfully choose

the best design techniques for each of their projects.

Because they’re very serious about creating an amazing

experience for their users.

I assure you they know each of the techniques well,

just as you know your old friends. You know that you

can take Sammy fishing, but he’s not a party animal

(Jeff is) and they also know that sometimes we’re

fine with a sketch, sometimes a good old wireframe

would do and sometimes we need a reusable prototype

written in HTML.

Simple, right? Nothing to get over-excited about and

54 efficienT design Techniques