Page 59 - ux-design-for-startups-marcin-treder

The true nature of user experience design exceeds the

techniques that we use to express our design ideas.

A UX designer’s work should always be derived from

people’s problems and aim at finding a pleasurable,

seductive and inspiring solution. The results of

this work should always be measurable through

metrics describing user behaviour. UX designers

use knowledge and methods that originate from

psychology, anthropology, sociology, computer science,

graphic design, industrial design and cognitive science.

User experience design is a complex set of activities

and, in fact, a way of thinking. If you start to breath

the air of UX design and really devote yourself to

it, your startup will surprise you and amaze your

customers. In the age of user experience design, your

users expect your product to be well designed.

And it’s really important for the sake of your company

that you remember: UX design does not equal

wireframing. Anyone can wireframe – it’s a rather

simple activity; many people can write simple HTML

code, but not everyone can design experiences.

efficienT design Techniques 59