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Before you start thinking about the right design
technique to use in your project, get back to your
C-P-S hypothesis. Great user experience design is all
about the problem of a specific target group that you’re
just dying to solve. Without acknowledging and in fact
deeply understanding the problem of your users-to-be,
any design technique will be just an empty shell.
If you haven’t considered your C-P-S hypothesis yet,
do it now.
the power oF AnALog
Back in 2010 together, two of my friends and I started
to think about a solution to the internal problem of the
company we used to work in the R&D department
of: how to engage non-designers in design activities.
They couldn’t be bothered with professional software
(we were using Axure at the time), because it was way
too hard to use and too far removed from fun (fun is
actually an important factor here). Just the sight of a
60 efficienT design Techniques
