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Our success was possible because people love to
interact with physical products. It’s much easier and
less stressful to move a UI design element on paper
than doing this in the software. Try it with your team
and be amazed.
Generally speaking, the advantages of paper include:
1. No limits, because paper has an extremely simple
user interface with no predefined styles, rules, or
guidelines
2. Inherent collaborative qualities; it’s easy to share and
easy to pin on the wall.
3. It’s easier to throw away what you only spent five
minutes designing.
4. It teaches designers that their ideas are more
important to the design process than the tools they
use.
This is well understood in the UX community. Todd
62 efficienT design Techniques

