Page 3 - Spok Inside Track

LEARNING MORE ABOUT SPOK’S SAAS BUSINESS

TRANSFORMATION (SBT)

You’ve been hearing about Spok Go and our SaaS business model for a
while now and beginning in April, our leaders will be speaking to our
efforts to date and providing updates in various areas of our SaaS Business
Transformation (SBT). These updates will come via our Spok Engage
webinar series and via a monthly 5-minute video update from one of our
business leaders. To refresh your memory, Jane Lehar - SaaS Business
Transformation Director, broke down our SBT focus areas in the January
2021 Inside Track report (highlighted below) and we have a great assembly of visionary leaders guiding us
though this endeavor. Our SBT themes are focused on internal organizational alignment, process and technology
solutions to enable Spok Go sales, adoption and renewals.

• SaaS customer life cycle value creation and realization
• Selling outcomes and accelerating time to value
• 360-degree customer view across all our business systems – using insights to optimize sales, go-to-market
activities, product strategy, adoption and renewals
• Persona-based and self-service education via interactive Learning
Experience Platform
• Revenue transformation plan, maintenance to subscription
• Customer Success implementation of CS system and customer
engagement model refinement to drive Spok Go adoption
• Adopting SaaS-focused financial and business and business metrics
• Organizing and communicating change
Please stay tuned for the first installment of our video clip series in April’s Inside Track and mark your calendars
to attend our Spok Engage webinars, the dates and content are listed below. We hope you enjoy the opportunity
to learn all about this exciting and transformative journey!

Join us for the following Spok Engage sessions to learn about
Spok’s SaaS Business Transformation (SBT)
April 15, 2021 1 PM ET / Noon CT Alignment – Mike Wallace

May 13, 2021 1 PM ET / Noon CT Wireless, Security & Digital Transformation – Tim Tindle
Victory with Customer Success –
June 3, 2021 1 PM ET / Noon CT
Mathilde Van Wijk & Michele Grandfield
Spok Go Service: The Next Level –
June 24, 2021 1 PM ET / Noon CT
Mark Costanza & Brenda Wurst

Additional sessions will be held throughout 2021.
Sessions will be recorded and available On Demand in UKG Pro.