Page 1 - Spok Inside Track

March 2021

Hello Spoksters!
I’m delighted to provide an update this month on the “All Systems Go!” campaign that your marketing team has
implemented throughout this first quarter of 2021. As you can guess, this campaign has focused on generating
more market awareness and leads for Spok Go, and the whole marketing team has been going full steam! Here
are just a few highlights of what we have been up to, and you will receive more detail when we send out our
Spok Spotlight in mid-April:

• Big PR blitz:
• Published New Customer: Dominion Radiology
Associates press release
• Published Clinical Innovation Partner: Mayo Clinic
press release
• Published New Customer: Mercy Iowa City press
release
• Wonderful new Spok Go content:
• 12 new blogs to enhance our website conversions
and Search Engine Optimization (SEO)
• New PSG brochures to help drive Spok Go
adoption and customer satisfaction
• New Spok Go graphic to help Sales explain
complex portfolio capabilities
• New Spok Go video workflow vignettes from
Product Management
• Updated market release brochures, datasheets,
and sales support materials
• New eBook: How to Master Rollout of Secure
Messaging

• Social Media Blitz to “flood the airwaves with Spok Go,” including employee
contest
• Robust launch of Spok Go internationally in Canada and Australia/New
Zealand with press releases, advertising, and new brochures
• Various advertising campaigns with online banner ads, eBlasts, and text ads
in targeted publications

• Extensive Business Solutions Advisor and Direct Mail outreach to Spok Go
prospects

In addition to the above activity, Marketing produced two virtual events during
1Q that have helped to drive Spok Go awareness and leads.