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DISCOVER A NEW DESIGN

One of the many ways we help our members
differentiate themselves in their markets and drive
sales at retail is through a comprehensive store design program.
Do it Best revolutionized store design for independent home
improvement businesses with the launch of the Do it Center
in 1981. We’ve enhanced and updated that concept with
Vision2000 and Signature over the years. Seeing the need for
another evolution, in 2018, Do it Best began discussions for a
new store design with Chute Gerdeman, one of the leading retail
design firms in the country. After extensive research, testing,
and prototyping, Store Development Manager Cherié Jacobs
shared news in our April quarterly all staff meeting that the to this younger Millennial audience—while still serving the needs
new store design has officially been revealed to members. You of pros, contractors, female shoppers, and families. It features a
might see Cherie’s name a lot over the next few weeks as she is contemporary color palette, an updated exterior, and a clean and
spearheading the message about the new store design so that organized interior layout.
our members will make their plans now to attend the fall market The updated gray exterior highlights the store logo with bright
and learn how they can be among the first to convert to the new new signage positioned off-center. Recognizable icons on
program.
both the exterior and interior highlight specialty departments
To get a better understanding of the new store design, take a for quick reference. The inside welcomes shoppers into wider
look at Vassar Building Center in Vassar, Michigan. Member- aisles encouraging customers to browse more and shop longer.
owners Mike and Brenda MacKay partnered with Do it Best to A strength of this new store design is in highlighting primary
be the prototype location for the new store design concept. You departments so Do it Best members can easily set their store
can read even more about their store in Profit Lines as well as apart and communicate their expertise.
features in the May issues of Hardware Retailing and Building “We are committed to be our members’ first and best choice,”
Products Digest.
said Cherié. “This store design gives us one more tool to help
Millennials are emerging as strong DIYers. With many of them our members grow and achieve their dreams. I can’t wait until
now purchasing and updating their first homes, our members the fall market when our members will be able to get a firsthand
must provide a shopping experience that inspires opportunities look at all the design elements and components that will help
for new projects and expert opinions. The new store design caters them attract more customers and drive more sales.”

Rendering of the new store design.

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