Page 28 - YBA Kanoo Code of Conduct English & Arabic

CONCLUSION AND ORGANIZATIONAL VALUES

The introduction to this Code of Conduct mentioned the importance of our corporate
values and how they determine the way we undertake our duties. The Company
promotes five values which are:

• Customer focus
• Teamwork
• Trust

• Innovation

• Excellence

These values should underpin our activities. They are well understood in the Company
and are also reflected in this Code of Conduct, which provides a clear source of guidance
as to what standards of ethical behaviour the Company expects from its employees.

In addition to these values, the Company is highly dependent on the reputation of its
brands. This means we must conduct our business in a manner consistent with the
high ethical standards expected of us. We should display integrity in all of our dealings
with customers, colleagues, suppliers, government bodies, competitors and society. To
achieve this we must behave in accordance with the letter and spirit of the legal and
ethical requirements governing our business activities.

We also have to be on guard to protect our reputation. If you encounter any situation
which could become a reputational threat, please let your Manager know immediately.
There shall be no retaliation or harassment of employees who report any such concerns.

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