Page 188 - Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money

say from their logical left brain, “Yes. I really want to be rich.” The problem
is not found in their logical left brain. The problem is the subconscious

brain’s saying, “Not you. You’ll never be rich,” or “How can you be rich,
you don’t have any money.”
In most cases, it’s the subconscious fear of failing that holds people
back. It is this fear of failing that teachers use to motivate people in school.

I remember my teachers saying to me, “If you don’t get good grades, you
won’t get a good job.” Later in life, when the A students who got the good
jobs want to make career changes, their fear holds them prisoner.
For example, I have a friend who is an attorney, an A student from

Harvard, who wants to change, but he can’t. He is afraid of doing
something new for fear of failing and not making enough money. He says to
me, “I’ve been an attorney for so long I don’t know what else to do. Who
else will pay me what I am earning?” He has a brilliant left brain, an

underdeveloped right brain, and an out-of-control subconscious brain.
Again, the subconscious brain is the most powerful of the three brains.
The subconscious mind is so powerful that it controls our addictions. For
example, most smokers want to quit. You can logically explain to their left

brain all the harmful effects of smoking and show their right brain
horrifying pictures of lung cancer. But if the subconscious mind wants to
smoke, the person smokes. In many ways the subconscious brain controls
your life, regardless if you are an A or F student. For most people, when it

comes to money, there is a battle of the brains going on inside of them. It is
this conflict that causes many people to live below their means when in
reality they want to improve their standard of living and to be rich.
As a teacher of entrepreneurship and money, I find many people, even

well-educated ones, who are addicted to being poor. Something in their
brain keeps them poor. Instead of turning everything they touch to gold,
everything they touch turns to lead.

Battle of the Brains

As a teacher, this battle of the brains made me curious. I was puzzled by the
conflict between a person’s logical and illogical mind. I realized that true
education isn’t simply a matter of teaching students to read, write, and