Page 187 - Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money

determines if they are a success or failure in life, love, health, and money.
This is because the subconscious mind is the most powerful part of the

brain, especially in pressure situations.
The subconscious mind also affects our bodily actions via bodily-
kinesthetic intelligence. For example, in the game of golf, pressure may
cause a golfer to choke and miss an easy putt. Subconsciously, a person

may freeze and not take action out of fear of making a mistake, or stay at a
job for security rather than the love of the work.
People with high intrapersonal intelligence have the ability to control the
subconscious brain’s desire to fight, flee, or freeze. Instead of flee, they may

decide the best thing to do is freeze. If frozen, they may choose to fight. The
point is, they have the intelligence to choose the appropriate subconscious
response. If angry, they can speak calmly. If afraid, they can confront their
fear.

People think differently when their subconscious is controlled by fear. If
people are fearful they may say, “I can’t do that. What if I fail?” or “That’s
risky.” Compare that to a person who is in a fight-state subconsciously, who
might say, “I’ll show them. I’ll get that deal just to prove I can do it.”

Learning to choose your subconscious state of mind before thinking and
making decisions is very important. When I was in Vietnam, I felt better,
flew better, and was more confident when I subconsciously chose to fight.
When I was in a fleeing or fearful state, my thoughts were fearful. So

choose your subconscious state of mind before using your left and right
brains.
Professions requiring tremendous control under stress are best for people
with strong intrapersonal intelligence. For example, police officers,

emergency room nurses and doctors, firefighters, and soldiers require high
intrapersonal intelligence. I would say entrepreneurs require a high level of
this intelligence.

Which Brain Controls Your Money?

The reason I became curious about the brain and how it works is because I
wondered why so many people say one thing and then do another. For
example, I might ask a person, “Do you want to be rich?” Most people will