Page 34 - Georgetown Retail Merchandising Plan 11.7.16 - FINAL

Property Analysis

PROPERTY ANALYSIS

As part of this process, Catalyst did a comprehensive physical
tour of Georgetown, identifying and analyzing ten major areas that
are either completed, under development, planned, or have been
identified as potential sites for future retail development based on
this study. Catalyst also conducted stakeholder interviews for a
majority of these areas and a half-day workshop with city staff
to explore land use, planned infrastructure, development plans,
and regional residential growth to understand impacts on demand,
timing, and other factors. While these properties are not inclusive
of all potential properties, these represented the major retail
developments.

Potential retail areas include:
1. University Ave and SH 130 Toll †
2. The Triangle - I-35 and SH 195 †
3. Longhorn Junction •
4. NWC Lakeway & I-35 •
5. The Rivery*
6. Williams Drive corridor*
7. Ronald Reagan Boulevard at Williams Drive and CR 245 †
8. Downtown*
9. Wolf Ranch Town Center*
10. Wolf Lakes •

For each area, Catalyst reviewed various retail factors including
population, income, purchasing power, daytime employment, retail
conditions (vacancy, existing retail square footage, and average
rental rate), triple net rent (NNN), and leakage within the sub-area.

Note:
Tables and figures within this section are based upon a 3-mile radius from each
study point identified at the property. Emerging properties (†) include properties
that have market potential and development potential in the next 24 months+.
Active projects (•) are retail projects that have development potential and
development potential in the next 12-24 months. Infill properties (*) are within
current development areas. All plans are subject to change and are subject to
city approval.

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