Page 31 - Georgetown Retail Merchandising Plan 11.7.16 - FINAL

HUTTO the greater North Austin area, the population density changes
as you shift futher north. For example, in Georgetown there is
Hutto is located along US 79 near SH 130 Toll between Round a base of 34,000 people within three-miles of the downtown
Rock, Taylor, Georgetown, and Pflugerville. Two power centers area; however, The Domain has the largest population density,
are located near SH 130 Toll, across from Hutto High School with a three-mile population, of over 118,000. Hutto has the
on US 79 on the west side of the city. These developments, lowest population density of 26,774 within a three-mile ring
anchored by Lowe’s and The Home Depot, account for most of (STI 2016). The average population across all areas combined
Hutto’s retail. is 69,742, which is almost 200% of the current Downtown
population in Georgetown.
Hutto has a small downtown and is working to activate the Co-
Op, which is a mixed-use district adjacent to downtown at Farley Another measurement for comparison is purchasing power.
Street. Purchasing power is the aggregate demand from the
nearby residential population combined with the area annual
Although Hutto has limited retail diversity, the SH 130 Toll corridor employment spend. The purchasing power for Georgetown
creates a direct connection to Georgetown and likely services a is $3.9 billion, compared to Downtown Georgetown at $3.03
portion of the population of East Georgetown. As the University billion. The average purchasing power for each competing
Avenue (SH 29) and SH 130 Toll intersection is developed, this node was $5.4 billion. The Domain, was the highest with a
will likely mitigate most of the retail leakage to Hutto. purchasing power of $8.4 billion within a three-mile ring and
Hutto was the lowest at $2.08 billion. Therefore, the areas with
COMPETITIVE SUMMARY the greatest concentration of population and workforce have
the greatest concentration of retail.
In comparing various retail nodes within the PTA, one of the largest
differences is population. While income is fairly consistent within

Popula?on 2016 Purchasing Power

Georgetown $3,915,869,475
Georgetown
Round Rock $7,495,841,632
Round Rock
Pflugerville $4,713,645,262
Pflugerville
Leander $2,390,564,902
Leander
Georgetown, Texas
Cedar Park $4,952,990,869
Cedar Park Primary Trade Area (PTA)
Georgetown City Limits
$- $2,000,000,000 $4,000,000,000 $6,000,000,000 $8,000,000,000
0 20,000 40,000 60,000 80,000 100,000 120,000
Source: STI Source: Catalyst

Georgetown Retail Merchandising Plan 2016 31