Page 49 - Georgetown Retail Merchandising Plan 11.7.16 - FINAL

Appendix D1: Psychographics

Golden Heritage East Meets West Group Quarters Doublewides Centurions Legacy Years Collegian Unspecified

Specialties Unspecified

Working With Nature Land Barons Fertile Acres Breadbasket Farmers Circle Crops and Tractors Harlem Gateway Harlem Gentry East Side Upper East Side Lower East Side Between Jobs Espaniola Anos de Quincenera Los Padres Los Novios Los Padrinos Los Solteros Los Trabajadores

Married in the Suburbs Bonds and Babies Great Generations Couples with Capital Kith and Kin Sublime Suburbia Retired in the Suburbs Stocks and Scholars Marmalade and Money Stately Suburbs Living with Nature Country Villas Pastoral Vistas Terra Firma Stock in Trade Rough and Ready The Outback Cornucopia When you think of senior citizens in America there are typically two images that come to mind. One is of very well off older citizens living com- fortably, usually by the ocean, having the money both for a nice primary residence and for frequent vacations (perhaps in a comfortable recre- ational vehicle), playing shuffleboard o

Seasoned Urban Dwellers Gray Eminence Fall Years Still in the Game Apprentices Hard Act to Follow SM seeks SF Solo Acts Down But Not Out Urban Moms Apron Strings Solemn Widows Educated Earners Suburban Singles Hard Hats/Hair Nets levels, the American Knights residents are just at the national average in this measurement. and relatively good incomes, Kindred Spirits no doubt enjoy a big slice of classic middle-class life.

5 Thriving Alone Gurus Wizards Going it Alone Struggling Alone Single in the Suburbs
TOP 5 PSYCHOGRAPHIC SEGMENTS
Georgetown, Texas Psychographic Segments by block group Primary Trade Area City Limits 0 miles Empire Builders Grand Masters Marquis Class American Knights Urban Squires Charmed Life Sitting Pretty Kindred Spirit Middle of the Road White Collar Status Blue Collar Starts Social Whirls Managing Business Nest Builders Gainfully Employed 50-percent- higher-than-average number of single-fathers.

Urban Cliff Climbers
Urban Cliff Dwellers
GEORGETOWN, TEXAS Creme de La Creme Georgetown Retail Merchandising Plan 2016 49 Golden Heritage Source: STI el of widows and widowers. Sitting Pretty American Knights Doublewides Kindred Spirit
Strapped
Regents

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