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SEO Workflow

Step 4: Fix redirects

Redirects are crucial for getting visitors to the right page if it has moved to a
different URL, but if implemented poorly, redirect can become an SEO problem.

How-to 1: Check pages with 302 redirects and meta refresh. Under Redirects
in Site Audit, see if you have any 302 redirects or pages with meta refresh.

A 302 is a temporary redirect, and though it’s a legitimate way to redirect your
pages in certain occasions, it may not transfer link juice from the redirected URL

to the destination URL.

A meta refresh is often used by spammers to redirect visitor to pages with
unrelated content, and search engines generally frown upon the use of meta

refresh redirects.

Using any of these methods is not recommended and can prevent the
destination page from ranking well in search engines. So unless the redirect

really is temporary, try to set up permanent 301 redirects instead.

How-to 2: Make sure the HTTP/HTTPS and www/non-www versions of your
site are redirecting correctly. If your site is available both with the www part

in its URL and without it (and it should be), or if you have both an HTTP and

an HTTPS version of the site, it’s important that these redirect correctly to the
primary version.

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