Page 34 - NOTES ADVERTISING PDF_Neat

Types of newspaper advertising;
i. Display Advertising

i. Display Advertising i. Pengiklanan Paparan
• Includes copy, illustrations or photos, • Termasuk salinan, ilustrasi atau foto, tajuk
headlines, coupons, and other visual utama, kupon, dan komponen visual lain.
components. Display ads vary in size Iklan paparan bervariasi dalam saiz dan
and appear in all section of the muncul di semua bahagian akhbar kecuali
newspaper except the first page of bahagian pertama bahagian utama,
major section, the editorial page, the halaman editorial, laman berita dan
obituary page and the classified bahagian pengiklanan pengkelasan.
advertising section. • Satu variasi biasa iklan paparan, nota
• One common variation of the display bacaan (atau iklan) kelihatan seperti
ad, the reading notice (or advertorial) perkara editorial dan kadangkala lebih
looks like editorial matter and mahal daripada pengiklanan paparan
sometimes costs more than normal normal. Untuk mengelakkan pembaca
display advertising. To prevent readers daripada menyalahgunakannya untuk
from mistaking it for editorial matter, the perkara editorial, iklan perkataan muncul di
bahagian atas.
word advertisement appears at the top.
• Retailer often run newspaper ads • Peruncit sering menjalankan iklan akhbar
menerusi program pengiklanan koperasi
through co-operative (or co-op) (atau ko-op) yang ditaja oleh pengeluar
advertising programs sponsored by the yang produknya dijual. Pengilang
manufacturers whose products they membayar "sepenuhnya" atau
sell. The manufacturer pay “fully” or "sebahagian" untuk membuat dan
“partially” to create and run the ad, menjalankan iklan, yang menampilkan
which features the manufacturer’s produk dan logo pengilang bersama
product and logo along with the local dengan nama dan alamat peruncit
retailer’s name and address. tempatan.

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