Page 32 - NOTES ADVERTISING PDF_Neat

4.2 Printed Media 4.2 Media Cetak
A. Magazines In Advertising A. Pengiklanan Dalam Majalah
• Magazines (called books) are publications • Majalah (dipanggil buku) adalah penerbitan
that are printed with ink on paper, and yang dicetak dengan dakwat di atas kertas,
generally published on a regular schedule dan secara amnya diterbitkan mengikut jadual
and containing a variety of content. They are yang tetap dan mengandungi pelbagai
generally financed by advertising, by a kandungan. Ia biasanya dibiayai oleh
purchase price, by pre-paid magazine pengiklanan, dengan harga pembelian, oleh
subscriptions, or all three. langganan majalah pra-bayar, atau ketiga-
• Media planners categorized magazine by tiganya.
content, geography and size. • Perancang media mengkategorikan majalah
i. Content berdasarkan kandungan, geografi dan saiz.
Magazines with strong editorial platforms i. Kandungan
that appeal to the interests, lifestyles and Majalah yang mempunyai platform editorial
changing demographics of consumers as yang kuat yang menarik minat, gaya hidup dan
well as business and market trends are in perubahan demografi pengguna serta trend
the best position to attract readers and perniagaan dan pasaran berada dalam
advertisers. kedudukan terbaik untuk menarik pembaca
• Consumer magazines dan pengiklan.
• Purchased for entertainment, information • Majalah Pengguna
or both are edited for consumers who buy • Dibeli untuk hiburan, maklumat atau kedua-
products for their own personal duanya disunting untuk pengguna yang
consumption: Time, Sport Illustrated, membeli produk untuk kegunaan peribadi
Glamour, and Good Housekeeping. mereka sendiri: Time, Sport Illustrated,
Glamour,, dan Good Housekeeping.

• Farm publications • Penerbitan Ladang
• Are directed to farmers and their families or to • Ditujukan kepada petani dan keluarga mereka
companies that manufacturer or sell atau kepada syarikat-syarikat pengeluar atau
agricultural equipment, supplies and services: menjual peralatan, bekalan dan perkhidmatan
Farm Journal, Progressive Farmer, Prairie pertanian: Farm Journal, Progressive Farmer,
Farmer, and Successful Farming. Prairie Farmer, dan Successful Farming.
• Business magazines • Majalah Perniagaan
• The largest category, target business readers. • Kategori terbesar, sasaran pembaca perniagaan.
• They include trade publications for retailers, Ini termasuk penerbitan perdagangan untuk
wholesalers and other distributor (Progressive peruncit, pemborong dan pengedar lain (Grocer
Grocer, Bakery News); business and industrial Progressive, Bakery News); majalah perniagaan
magazines for businesspeople involved in dan perindustrian bagi ahli perniagaan yang
manufacturing & services (Electronic Design, terlibat dalam pembuatan dan perkhidmatan
American Banker) and professional journals for (Electronic Design, American Banker) dan jurnal
lawyers, physicians, architects & other profesional untuk peguam, pakar perubatan,
professionals (Archives of Ophthalmology) arkitek dan profesional lain (Archives of
ii. Geography Ophthalmology)
• Local City Magazines ii. Geografi
• Their readership is usually upscale business • Majalah Bandar Tempatan
and professional people interested in local arts, • Pembaca mereka biasanya perniagaan kelas
fashion and business atas dan profesional yang berminat dalam seni,
• Regional publications fesyen dan perniagaan tempatan
• to a specific area of the country • Penerbitan Serantau
• National magazines sometimes provide • Di kawasan tertentu di negara ini
specials market runs for specific geographic • Majalah kebangsaan kadang2 menyediakan
regions. pasaran khas untuk kawasan geografi tertentu.
• Eg: Time, Newsweek, Woman’s Day & Sport • Cth: Time, Newsweek, Woman’s Day dan Sport
Illustrated allow advertisers to buy a single Illustrated membenarkan pengiklan untuk
major market. membeli pasaran utama tunggal.

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