Page 31 - NOTES ADVERTISING PDF_Neat

• Exposure value of media vehicle • Nilai pendedahan kenderaan media
• The value of a medium determine by • Nilai medium menentukan dengan
how well it exposes an ad to the target seberapa baiknya ia memperlihatkan iklan
audience. In other words, how many kepada penonton sasaran. Dengan kata
people an ad sees rather than the other lain, berapa orang yg melihat iklan dsbnya
way around • Nilai perhatian kenderaan media
• Attention value of media vehicle • Pertimbangan dalam memilih media
• A consideration in selecting media based berasaskan kepada tahap perhatian yang
on the degree of attention paid to ads in dibayar kepada iklan dalam media tertentu
particular media by those exposed to oleh mereka yg terdedah kepada iklan.
them. • Motivasi
• Motivation • Kebiasaan dengan kempen pengiklan
• Familiarity with the advertiser’s boleh mempengaruhi perhatian dengan
campaign may affect attention ketara tetapi motivasi sangat sedikit. Faktor
significantly but motivation very little. The perhatian kualiti pengeluaran semula dan
attention factors of quality reproduction ketepatan masa boleh mendorong
and timeliness can motivate someone. seseorang.
iv. Cost Efficiency Of Media Vehicle iv. Kecekapan Kos Kenderaan Media
• Finally, media planners analyze the costs • Akhir sekali, perancang media menganalisis
efficiency of each medium. kecekapan kos bagi setiap medium.
• A common term used in media planning and • Istilah umum yg digunakan dalam perancangan
buying is cost per thousand or CPM (M is the media dan pembelian adalah kos per seribu
roman numeral for 1,000) atau CPM (M adalah angka roman utk 1000)
• Cost efficiency is the cost of reaching the • Kecekapan kos adalah kos jangkauan
target audience through a particular medium penonton sasaran melalui medium tertentu
as opposed to the cost of reaching the berbanding dengan kos mencapai jumlah
medium's total circulation. peredaran medium itu.

4.2 PRINTED MEDIA

A. MAGAZINE B. NEWS PAPER

I. CONTENT III. SIZE
a. Consumer Magazines I. DISPLAY ADVERTISING
b. Farm Publications II. CLASSIFIED ADVERTISING
c. Business Magazines III. PUBLIC NOTICE
IV. PRE-PRINTED INSERT
V. ONLINE ADVERTISING
II. GEOGRAFY
a. Local City Magazines
b. Regional Publications
c. National Magazines

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