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3.4.8 RO8: To study and anslyze the Interplay of the personality traits and status in influencing
the buying behavior of the consumer towards selection of the brand loudness.

Research Design: Descriptive

Data Collection Method: Primary

Qualitative Quantitative

Survey
Focus Group
Discussions

Questionnaire
Sample size:

Scaling method –
Likert Scale

Sample Unit –
Males= females=of
age Sample Frame –
Delhi NCR

3.5 Limitations of the Research Methodology

There are a lot of limitations of the research methodology. Some of these are as follows. The
scale used for scaling status does not capture whether the status was inherited or acquired.
Similarly lot of scales used are assumed to capture the data under the assumptions that they are
capturing what is required which may not be the case.