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3.4 Research Methodology for Research Objectives

3.4.1RO1: To explore, study and analyze the relevance of role of “status or perceived status”
towards selection of brand loudness

Research Design: Descriptive

Data Collection Method: Primary

Qualitative Quantitative

Survey
Focus Group

Discussions

Questionnaire
Sample size:

Scaling method –

Likert Scale

Sample Unit –
Males= females=of
age Sample Frame –
Delhi NCR

The Research Design used for RO1 through RO7 is both exploratory and descriptive in nature.
Exploratory research is done on a topic not yet clearly defined. It was important to have an
indepth study of the subject before moving on with the analysis. It gave depth to the research and
a platform from where I could formalize the research.

The data was collected from both Secondarylike dissertations and thesis, reports, journals,
articles and published academic papers and Primary sources.