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3.4.4 RO4: To explore, study and analyze the role of personality trait “sensing” vs “intuition” in
influencing the buying behavior of the consumer towards selection of the brand loudness.

Research Design: Descriptive

Data Collection Method: Primary

Qualitative Quantitative

Survey
Focus Group
Discussions

Questionnaire
Sample size:

Scaling method –
Likert Scale

Sample Unit –
Males= females=of
age Sample Frame –
Delhi NCR

3.4.5RO5: To explore, study and analyze the role of personality trait “feeling” vs “thinking” in
influencing the buying behavior of the consumer towards selection of the brand loudness.

Research Design: Descriptive

Data Collection Method: Primary

Qualitative Quantitative

Survey
Focus Group
Discussions