Page 21 - Microsoft Word - Dissertation
P. 21
3.4.2RO2: To explore, study and analyze the role of “self-esteem” in influencing the buying
behavior of the consumer towards selection of the brand loudness.
Research Design: Descriptive
Data Collection Method: Primary
Qualitative Quantitative
Survey
Focus Group
Discussions
Questionnaire
Sample size:
Scaling method –
Likert Scale
Sample Unit –
Males= females=of
age Sample Frame –
Delhi NCR
3.4.3 RO3: To explore, study and analyze the role of personality trait “introversion” vs
“extroversion” in influencing the buying behavior of the consumer towards selection of the brand
loudness.
Research Design: Descriptive
Data Collection Method: Primary
Qualitative Quantitative
Survey
Focus Group
Discussions
