Page 19 - Microsoft Word - Dissertation

A study of the interplay of status, personality and brand prominence on buying by millennials

Background Study

Personality Traits Self-Esteem Consumers Attitude towards Impact on selection
offline marketing methods of brand loudness.

RO1-R08: To study the To analyze the effect
To explore the relevance of personality traits
Relation between personality of the variables on
and self-esteemon buying.
traits, status and prominence the selection of brand
loudness.

Secondary Research
Primary Research
Secondary Research

Questionnaire

Hypothesis Testing

H1-H8

Factor Analysis,
Reliability Testing

Analysis of the results