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www.getwsodo.com
www.getwsodo.com
the actual transaction took place. The yellow trailing dot all the
way back at the beginning is when they first responded or when
they opted in to your list.

Dean Jackson: 00:20:12 You can do this right now. If you look at all the people that
bought in September on your, of whatever it is that you're
selling, if you just lay them out and you look at the opt in date
for how long they had been on your list, that's a good way to
get a sense of the gestation period of what is happening with
people and it's also, if you wanna bookend that metric, to go
back to September of 2017, the class of 2017, and look at all the
people that opted in, in September of 2017 and do it the other
way to see what happened with those people, how long, how
many of that class bought and you're gonna find out is that you
either have an approach where you're front end loaded, where
your focus is on the conversion. Where you generate the leads
and you focus on the conversion process, come to a webinar, do
the follow up, retarget, do a replay, do the things, special offer
if they don't buy, then they're into the general list. Which is
what most people do.

Dean Jackson: 00:21:29 Or you've got an ongoing, long term follow up program that's
educating and motivating people all the way along the way.
You're gonna see the difference in how that plays out. Now the
interesting thing to note here is that Tony mailed for five
months before he did his first transaction. He mailed from
September of 2013, he got his first closing. In February of 2014.
You look at that and you think, Okay, a lot of people might have
given up before then, right? A reasonable person might have
said, September, yeah, "I tried that and that didn't work and I'm
gonna try something else starting in January," right? But he'd
already seen people go ahead of him on this same program that
we're getting these same results. So we stuck with it, did the
first transaction in February. As soon as he did that first
transaction, he was immediately into the freedom zone, profit.

Dean Jackson: 00:22:41 He paid for all of the stuff leading up to it and every dollar that
he spent going forward now has been self sustaining because
it's all paying for itself from profits. As soon as he did the first
transaction it was just all paying it for it from the profits of the
transaction that he had done. But what's really important to
notice is that after four years, he had done 13 transactions from
people who responded in that first five months. Now this here,
that number's up to 15 because two more people from 2013
bought this year. So when you look at this now, you know, you
lay this out and you know that if you had something, an
investment, where you could put money into something that's

Dean Jackson (Completed 10/25/18) Page 7 of 29
Transcript by Rev.com