Page 70 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

needs of customers with a wide selection of products, well-selected to respond to current and future trends.
The multi-format retailing model also enables the flexibility for a new store location or improvement of an existing
store layout to capture customers’ attention or to respond to emerging retail trends. Central Retail utilizes the
clustering method, combining different types of stores in the same area. This allows each store to draw customers
into each other’s stores, resulting in efficiency in management which increases Central Retail’s ability in logistics
and marketing.

1. Stores

These different retail store formats are designed to cater to varied customer preferences and localities across Central
Retail’s network as well as the requirements of the particular retail banner and business segment to which the store
belongs. The following table presents a description of store formats.

Typical Size Demonstrative Retail
Store Format Description
(sq.m.) Banners or Brands

Department Large retail establishments offering a wide range 20,000-40,000 Central Department Store
stores of fashion and other merchandise in different 6,000-8,000 Robinson Department Store
product categories. 3,000-22,000
Rinascente Department Store
Specialty Shops that respond to the unique needs of the 700-1,000 Supersports
stores consumer and retail market. This includes home 500-1,000 Power Buy
furnishings and improvements, sporting goods, 8,000-20,000 Thai Watsadu /
health and beauty goods, electronic products, Baan & Beyond (BNB Home)
stationery and office supplies, and books. 100-1,000 OfficeMate / B2S
2,000-14,000 Nguyen Kim

Brandshops Shops dedicated to specific brands that Central 100-600 Crocs, Skechers,
Retail is distributing with specific condition, New Balance, G2000,
whether through an exclusive partnership or Calvin Klein, Guess,
a general distribution agreement. Polo Ralph Lauren,
Dyson, Garmin, Clarks
and numerous others,
operated primarily
under CMG or Supersports
business units.

Supermarkets Retail stores that focus on selling food and other 3,500-4,000 Central Food Hall
products or consumer products that respond to 1,400-2,800 Tops market
the tastes and needs of customers in the area. 250-300 Tops daily
3,000-3,500 Tops market Vietnam
2,000-5,000 Lan Chi Mart and go!

Hypermarkets Hypermarkets are generally large-sized 4,000-7,000 Big C / GO!
supermarkets that offer a broader range 4,000-4,500 Tops Superstore
of product types than supermarkets.

Convenience Small retail business which sells various types 100-150 FamilyMart
stores of products used in daily life, such as consumer
goods, snacks, confectionery and other goods.

Sales Sales counters or Shop-in-Shop type of stores 20-100 Casio Watch, Lee,
counters (1) located in the retail area, mainly selling Wrangler, Clarins
a particular brand belonging to Central Retail. Aesop, Dyson, and others,
operated primarily under
CMG or Supersports
business unit.

(1) Sales counters do not contribute to store count figures
70 Annual Report 2021 (Form 56-1 One-Report)