Page 95 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

The first FamilyMart store in Bangkok opened in 1993. Samui, where Central Retail believes it has a stronger
Central Retail acquired FamilyMart in Thailand through competitive position. Central Retail’s positioning differs
a joint venture in 2012, when it had only 782 stores from its competitors in that Central Retail focuses on
in 16 provinces. As of 31 December 2021, FamilyMart locating a significant number of its stores within a given
had 805 stores in 17 provinces throughout Thailand. area to achieve economies of scale and a cluster effect.
FamilyMart stores are strategically located and are As a convenience store, FamilyMart also rounds out
operated pursuant to the agreement with Central Retail’s Central Retail’s portfolio of retail formats, helping Central
joint venture partners, a structure which Central Retail Retail further extend its customer reach. In May 2020,
believes showcases its ability to forge strong business Central Retail acquired an additional 49% interest in
relationships. FamilyMart banner is concentrated in the Central FamilyMart Co., Ltd, increasing its ownership
greater Bangkok and tourist areas such as Pattaya and interest from 51% to 100%.

Food Retailing in Vietnam

Central Retail’s Food retailing in Vietnam comprises using Big C / GO! as an incubator for new retail banners
Big C / GO!, go!, and Lan Chi Mart retail banners. by showcasing Dyson, LookKool, Hello Beauty and
Big C Vietnam opened its first store in 1998. It was other specialty sales counters. As a result, Big C is now
acquired by Central Retail in 2016 and has since ranked first in the food hypermarket category in terms of
expanded to 29 provinces throughout Vietnam as of store count, and second in the retail plaza category in
31 December 2021. Through its varied offerings and terms of gross floor area according to the internal data.
localized approach, Big C / GO! positions its outlets to Central Retail has developed brand image of Big C in
positively impact the entire community. Following the Thailand during 1990 to 1999 and later sold it to a third
acquisition of Big C in 2016, Central Retail has been party. This helps Central Retail to develop its operations
working on revamping the brand by restoring better value in Vietnam to the “GO!” retail banner. Central Retail is
for money, ensuring that Central Retail is serving fresh in the process of rebranding Big C in Vietnam to “GO!”.
and quality products, improving customer experience, During 2020 to 2021, the Company has rebranded 13
and shortening wait times, upgrading its store system, shopping plaza and 7 hypermarkets to GO! retail banner
and growing an experienced team of people to operate and rebranded 7 Big C to Tops market. This rebranding
its stores. Central Retail also believes its operational project has included reformatting outlets and has been
experience with Big C in Thailand, which Central Retail part of Central Retail’s strategy since Central Retail
originally established, has helped make its business in acquired Big C, and Central Retail expects the brand
Vietnam much more successful. Central Retail is actively transition to be completed in 3 to 4 years.

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