Page 152 - The Design Thinking Playbook

Lilly’s motto: People who feel safe, secure, and comfortable, who are supported and appreciated—with all
their rough edges, warts and all—are highly motivated to deliver a great performance.

The application of the design thinking mindset and the associated methods with an interdisciplinary team
are key factors of success. From a business point of view, the principles of T-shaped people developing into
Pi-shaped people should always be borne in mind—on the basis of a U-shaped team.

In the section on the working environment, we already discussed the key factor of success for teams of
needing the conviction that their task and their goal are meaningful and useful. The idea of a “team of
teams” will be examined in Chapter 3.4, which highlights the successful implementation of market op-
portunities. We would like to note at this point, though, that the personal relationships of and networking
between individual people beyond the teams must be seen as decisive in the success of teams.

non–U-shaped team

151