Page 155 - The Design Thinking Playbook

For the set-up and growth phase of their start-up, other skills that
Marc and his team already possess are necessary alongside Marc’s
great vision and his programming skills. By way of example, we can
place the respective HBDI profiles on an S curve and put Marc’s team
®
members across the growth phase of a company.

Rational decisions must be made and measures defined for the next
scaling step and for the transformation of the company from a start-
up into a mid-sized enterprise. Above all, team members with strong
organizational (“green”) and interpersonal (“red”) characteristics are Maximize profit
necessary for this. Both are currently underrepresented on Marc’s from existing
start-up team. When expanding his team, Marc should therefore business
make sure that this missing expertise and these capabilities are
included on the team.

Evaluate Make rational
scenarios for decisions and
the future define measures

Operationalize
& optimize Transform
business

Grow &
Shape scale
the future Shape a new
future

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