Page 156 - The Design Thinking Playbook

Using the teams of teams concept, the respective skills in larger How does Marc live the “Connect 2 Value” framework?
organizations can be utilized for all design challenges. This will
pay off once Marc’s company grows and individual squads work on 1. People: Attract the right talents
different functionalities for patients and for involving other actors in Marc does not just consider the skills, the T profile, and the HBDI model but also invites potential candi-
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the ecosystem. dates directly to his workshops to find out whether they generate a positive energy and mood on the team
and live the design thinking mindset.
Marc works with the six principles from the “Connect 2 Value” frame-
work (Lewrick & Link) in order to develop his start-up successfully. 2. Realize team and network effects
The composition of the teams and a goal-oriented collaboration, internally and with external partners such
The “Connect 2 Value” framework is based on three levels: as in the business ecosystem, are key factors of success. Marc sees the human beings behind the compa-
- Connect knowledge to value nies in the business ecosystem as team members, too.
- Connect talent to value
- Connect systems to value 3. Shape for growth & scale
From the outset, Marc co-designs the business ecosystem. He creates a win-win situation for all actors.
It combines the design thinking mindset with the core aspects of a He uses technologies and platforms for scaling, which also make the realization of data-driven innovations
human-centered approach, co-creation, and value creation as well and business models possible.
as with strategic foresight for the definition of a clear vision for the
enterprise. 4. Create the magic
For Marc, leadership means to bring the magic to the team and make possible the impossible for them. It
It also combines the talents of people in the company so their knowl- includes the creation and communication of a business vision, which helps to encourage the teams to fulfill
edge and skills can be unfolded to their full potential through the con- their mission and act in an entrepreneurial way.
nections in the business ecosystem, and ensures that top talents are
deployed in those places where they can create the greatest value for 5. Create a new mindset
the company. Relevant internal and external needs are satisfied by the Marc is aware that positive energy is the elixir and driver of outstanding achievements and motivation. An
human-centered culture and its positive energy. Internal teams and open feedback culture, for instance, allows the top talents to contribute their skills optimally. Ideas and
expanded teams from the business ecosystem create value together. concepts are implemented quickly, and failure is part of a positive learning effect.

6. Make it happen
With the support of the top talents, the business ecosystem, the right mindset, and the right processes,
Marc implements the concepts—fast and agile. In so doing, Marc assigns the top talents and resources
to those activities that generate the greatest value. He consciously uses external skills and platforms of
actors in the ecosystem for the realization.

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