Page 201 - The Design Thinking Playbook

How do business leaders such as Zuckerberg develop Peter Schwartz
products and services for the customers of tomorrow? “Scenario planning as a basis for
the development of stories about
Their method is referred to as strategic foresight, an approach that the future.”
focuses on shaping the desired future. Strategic foresight consists
of a mindset and a methodology in tune with it. The mindset is Peter Drucker Bertrand de Jouvenel
characterized by a belief in the future, which we can shape ourselves “Strategic planning as a basis for “Visions as a basis for human
decisions that are made today action in the context of society,
by hunting for new market opportunities. The methodology includes about the future.” the economy, and politics.”
various tools and techniques that lend a hand in steering the teams
systematically and purposefully in the right direction.
John Arnold
The Strategic Foresight Framework was developed at the Stanford “Multidisciplinary approach for
Center for Design Research and has evolved into four schools rep- processing complex problems
with the aid of future scenarios
resented by Drucker, Schwartz, Jouvenel, and Arnold. Of course, the that go beyond the power of the
Framework is embedded in design thinking. imagination.”

For the development and change of the culture, the mindset is of
overriding importance in order to realize the opportunities the future
offers. A mindset consists of established attitudes, values, and
opinions, which are currently brought to day-to-day work. In the Imagine
last few years, various mindsets have been discussed that attempt the future
to make the motivation and behavior of people graspable. With a
“foresight mindset,” we are convinced we have the future in our own
hands. This future is translated step by step into reality with targeted
activities. In a company, a foresight mindset can form the basis for
launching a new business area or developing an innovative product.

Discuss Shape
the future the future

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