Page 206 - The Design Thinking Playbook

EXPERT TIP
Integration of strategic foresight with design thinking

How can we develop a digital vision?
Strategic Goal
foresight DIGITAL VISION
Good design thinking adapts to the situation, wins people over with Product or
a strong mindset, and helps us with the digital transformation of service
the company. Strategic foresight expands our view of the future and Design Future-proof continuum
concepts
generates the great visions we need if we want to participate in the thinking
next market opportunities. Strategic foresight embeds design thinking
in an infinite product and service continuum, which comes to life Time
iteratively in our future-proof concepts. Thus it helps to develop a Today
long-term perspective and robust ideas. The goal is to direct attention
to potential opportunities and risks through integrative approaches
and a networked way of thinking, and to infer appropriate conclusions What should we do? Why do we want to do it? How can we generate added value
from it. Through early detection, strategic foresight helps to deal with from this?
the high speed of change on the outside and the frequently prevailing Concepts for
internal inertia of the organization. Furthermore, it promotes the the digital vision
willingness to change.
Research Implementation

Understand, Realize,
How does strategic foresight support design thinking?
observe, operate,
analyze, think scale
When we superimpose selected tools and methods onto the phases
of research, conceptual design, and implementation, we get a “double Design Explain Filter
diamond” with a vision in the center.
The methods of strategic early detection (strategic foresight) can be
used quite well to sharpen the picture of the future, the vision, and Which problems should we Do others want it, too? How can we realize and scale it?
future customer needs. It helps with the explanation, design, and solve and for whom?
selection (filtering) of important topics in the design thinking project. Empathetic Interdisciplinary Tools Prioritized Limit Agile development Systematic
The set of methods in strategic foresight helps us with the definition conversations recording of needs Co-creation experience possibilities implementation
- Weak signals
of the digital vision. - Future scenarios - Nonexperts Co-design - Theater - Concepts - Commercialization - Service
- Trend analyses - Mental models - Games - Storyboard - Prototypes - MVP/pilot - Blueprint mindset
- Personas - Drama - Journey map - Use cases - Launch date - Requirements
- Trend cards - Scenarios - What if. . . - Operation - Roadmapping
- What if. . . - Scaling
- Networking and
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collaboration