Page 227 - The Design Thinking Playbook

HOW MIGHT WE...
develop the lean canvas step by step?

MVP/MVE
4. Solution
Typical start
at 1. or 4. Question:
What is the idea/solution?

Methods:
• Creativity techniques
• Solution interview
• Analogies/benchmarking 3. Unique value proposition
• . . .
1. Problem
Question:
What is our value proposition/what is our
Question:
What is the (main) problem? unique selling proposition (USP)?

Methods: 2. Customer segments Methods:
• Problem interview • Value proposition design
• NABC
• Stakeholder map Question: • . . .
• 6 WH What do the customer profiles look
• . . . like?

Methods:
• Customer segmentation
5. Existing • Customer profile Name
• Persona
alternatives • . . . Persona description 11. Short concept
Jobs-to-be-done Pains
Question: Use cases Gains Question:
How has the problem been solved up to Is there a simple analogy?
now?
Methods:
Methods: • Business model analogies
• Interview & observation • Creativity techniques
• Competition analysis
• Best practices
• . . .
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